The IQOS manufacturer, Phillip Morris, has changed its marketing concept in terms of selling spots. Now, its products are offered in classic campaigns, as well as temporary stores in good locations. Let’s explore the concept behind the IQOS stores more closely.
IQOS is now available in the United States that is a huge market with totally new prospects for IQOS. Whether you prefer to visit IQOS shop online or go to a first physical store in Atlanta, it is up to you to decide. In Europe, the device is mainly distributed by specialized IQOS Coach that can be ordered at the Customer Care Center or at the official website. Alternatively, there are lots of branded outlets in shopping centers in most European countries.
The concept of IQOS stores requires a lot of explanation. While the product is still in the process of entering the local markets, its marketing concept keeps changing from one country to another. Currently, IQOS can be purchased in almost 50 countries across the world. And this number is about to grow.
Generally, IQOS boutiques make a considerable contribution to the popularization of IQOS. Adult smokers can experience our tobacco heating system IQOS and the associated HEETS with all their senses. The design of our IQOS boutiques is very minimalistic, featuring the main focus on the product itself. At the same time, they tend to create an inviting and warm environment that has a great emphasis on natural materials. At IQOS, real tobacco is heated for reaching the smoking effect. At IQOS stores, they build the bridge to tobacco, which is also a natural product. Similar to the majority of brand owners, they use so-called signature elements in their retail design. Each of them involves components with a high recognition value.
IQOS is intended for actual adult smokers only. Philip Morris aims to convert those people to healthier smoking. That’s the reason why it is only sold in the United States to adults over 21 years of age, in Europe over 18 years of age. To know more information for your particular country, don’t hesitate to visit the IQOS official website.
The price of IQOS devices remains the same in most countries. In the United States, it costs around 100$. In Europe, it costs 99$. The sales package consists of an IQOS device with a charger, a holder, a wall charger, and a cleaner.